June 7, 2023
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Tests must be in place as part of a software product development process. As a result of testing, quality can be assured as any malfunctions are found out. Every company, be it small and medium companies or even multinational corporations (MNCs) keen on delivering a strong and reliable product, must give product testing the attention it deserves. While product testing is important, you cannot be indifferent about how it is done—two broad methods in considering the how-to: manual product testing and automated product testing. 

 In spite of manual product testing’s popularity, it is plagued by many challenges, chief among them human error.. There are lots of tests that can be automated, including Unit tests (tests focusing on individual units of code), Performance tests (tests focusing on measuring the performance of the system), Smoke tests (tests meant to guarantee the stability of the system), and many more tests. As many as they are, testing automation comes with many benefits. Here are the top five benefits of testing automation services: 

1. It Is Fast and Cost Effective 

Product testing costs are important to every company keen on cost minimization, which every rational product producer is supposed to be. And apart from concerns with costs, product testing must be fast to meet the growing demand and production targets.  Ultra modernist steps in tech make it convenient to employ automation testing services that employ open source or commercial automated testing tools to test software applications briskly, smoothly, and 24/7 with no human involvement. In these two respects, testing automation proves a great go.  

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Most people make the mistake of only thinking and deciding based on short-term costs. Test automation requires a hefty initial investment compared to manual software testing tools. However, in the long run, test automation also allows you to reduce test costs. Due to automation, companies will spend fewer resources conducting product testing. The automation also comes with increased speed as the pliable process enables software features to be delivered quickly in a fortnight or monthly, considerably pacing the functionality.  

2. Improves Accuracy 

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One challenge witnessed with people-centered manual product testing tools is the high chances of human arrow and limitations. Automation testing was chiefly inspired by the need to deal with human errors and limitations apart from other benefits it has come with. Automated tests improve accuracy by increasing the test coverage, something you can’t achieve with manual tests.  

Unlike the manual system, where a tester harbors fears of potential messes and mistakes, automated testing guarantees a 100% chance of accuracy, bolstering your confidence as you run the tests.  Manual tests can be okay as long as you have a well-exposed and expert tester, yet it will still be faced with little errors that are in no way a reflection of expertise.  

3. Comes With Increased Productivity 

Productivity is a subtle ingredient of maintaining competency at a higher level for any company keen on doing a good job and thriving business. However, with errors and bottlenecks of manual product testing, you can’t remain on the attractive side of competition, reliability, and productivity.  

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Automating testing significantly increases productivity by fundamentally making testing more scalable and reusable. Scalability and reusability make your apps perform more efficiently and continuously improve quality.  The reusability of test scripts anchors the testing process and ensures you are always ready for the next engagements. It’s all about your team engaging in less repetitive tasks. Instead, they will focus more on innovative ideas and become more motivated and productive. 

4. Guarantees Fast Feedback 

How fast one can get feedback is significant in product testing. It helps to improve and work on areas that need attention, ensuring greater customer satisfaction. Unlike the case of manual testing, test automation guarantees instant feedback. The feedback belt between developers and testers remains vital in delivering pinnacled quality and top-notch customer experience.  

The faster the feedback, the quicker the efforts to undertake bug-fixing to ensure your product doesn’t affect customer experience, especially when the product has been released into the market. If you have to handle all these manually, you must develop a thick skin to deal with negative feedback and reviews from disappointed customers.   

5. Reduced Failure Rate of Released Software 

What can hurt a developer more than the failure or breakdown of a released software? Unfortunately, much more lead to software failures, beyond developers’ control once the product is released. But the experience is different based on the software testing tools employed, whether manual or automated. Test automation helps reduce by a significant degree the chances of software failure, allowing you to main quality and customer satisfaction, which are great ingredients of great service.  

Automation testing helps identify bugs at the development phase rather than when they have been released. Compared to manual testing, there are lower chances of software failure with automated testing. With automated testing, you can also lower overall security concerns.  


Product testing remains important before releasing any product into the market. It helps you fix issues that may affect your products once released. While manual testing tools can work, test automation is exceptionally reliable and has many benefits. This article provides the top five benefits of deploying automated product testing tools.  

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