June 7, 2023

Hulu is an American subscription-based video-on-demand (VOD) streaming service that has become increasingly popular recently. While Hulu is only available in the United States and Japan, the service has gained a significant following worldwide, including in the Philippines. In this article, we will discuss Hulu’s popularity and market share in the Philippines. 

Hulu’s Extensive Library of High-Quality Content

Hulu was launched in 2007 in the United States, and it has quickly become one of the most popular streaming services in the country. The service offers a vast library of movies and TV shows from major networks and studios, including Disney, NBC, Fox, and Warner Bros. Hulu is known for its original content, which includes hit shows like The Handmaid’s Tale and Castle Rock. 

Affordability of Hulu in the Philippines

The Philippines has also taken notice of Hulu’s offerings. The country has a large population of English-speaking residents who are avid consumers of American media. As a result, there has been a significant demand for streaming services that offer access to American content. Thanks to its extensive library of American TV shows and movies, Hulu has emerged as a top choice for many Filipinos.

One of the reasons for Hulu’s popularity in the Philippines is its focus on providing high-quality content. The service has a reputation for offering some of the best shows and movies. Many of the shows on Hulu are unavailable on other streaming services in the Philippines. As a result, many Filipinos have turned to Hulu to access their favorite American shows. 

Ease of Use

Another reason for Hulu’s popularity in the Philippines is its affordability. The service offers a variety of subscription plans, including a basic plan that costs only $5.99 per month. This makes it one of the most affordable streaming services in the market. Many Filipinos are willing to pay for a subscription to Hulu because the service provides excellent value for money.

Hulu has also attracted viewers in the Philippines with its user-friendly interface. The service is easy to use and provides an intuitive browsing experience. Users can easily find the content they want to watch and quickly access their favorite shows and movies. This has made Hulu an attractive option for many Filipinos who prefer a hassle-free streaming experience. 

Hulu’s Market Share in the Philippines

While Hulu is still a relatively new player in the Philippine market, it has already gained a significant market share. According to a report from Statista, Hulu had a market share of 5.5% in the Philippines in 2021. This makes Hulu the country’s third most popular streaming service, behind only Netflix and YouTube. 

Hulu’s Future in the Philippine Market

Hulu’s market share in the Philippines will continue growing in the coming years. The service has expanded its content library, adding more original programming. Hulu has also been investing in new technology, such as its live TV service, which allows users to stream live TV channels from major networks. These developments have made Hulu an even more attractive option for viewers in the Philippines. 

Hulu’s Competition in the Philippine Market

While Hulu has gained a significant market share in the Philippines, it still faces stiff competition from other streaming services. For example, Netflix is currently the country’s most popular streaming service, with a market share of 33.6% in 2021. Other streaming services, such as iWantTFC and HBO Go, also have a presence in the Philippine market. 

Hulu’s Marketing Strategy in the Philippines

Hulu’s success in the Philippine market can also be attributed to its marketing strategy. The company has been able to target Filipino viewers by offering a wide selection of American TV shows and movies that are popular in the country. Additionally, Hulu has been able to leverage social media platforms like Facebook and Instagram to reach new audiences. 

Localization of Hulu’s Content for the Philippine Market

Another factor that has contributed to Hulu’s success in the Philippines is its efforts to localize its content for the Philippine market. This includes adding Filipino subtitles to popular shows and movies and offering content specifically targeted to Filipino viewers. This localization strategy has helped Hulu to connect with Filipino viewers and build a loyal fan base in the country. 

Hulu’s Partnerships with Philippine Telecom Companies

Hulu has also expanded its reach in the Philippines by partnering with local telecom companies. For example, in 2019, Hulu announced a partnership with Globe Telecom, one of the largest telecom providers in the Philippines. This partnership allowed Globe subscribers to access Hulu’s content as part of their subscription package. These types of partnerships have helped Hulu to gain a foothold in the Philippine market and compete with other streaming services. 

Hulu’s Plans for Expansion in the Philippines

Hulu believes in expansion; hence to manage its expansion plan, they have been planning to cover most countries where the service has a huge market share. To watch Hulu in Philippines, the platform has offerings that will reach more viewers in the future. This could include partnering with additional telecom companies, expanding its library of localized content, or investing in new technology to provide even more value to Filipino viewers. 


In conclusion, Hulu’s popularity and market share in the Philippines has grown steadily in recent years. The service has attracted viewers with its extensive library of American TV shows and movies, affordable pricing, user-friendly interface, and high-quality content. As Hulu continues to expand its library and invest in new technology, its market share in the Philippines will continue to grow.

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